May 15, 2017

Meet DJ Soda: Asia’s Best Kept Secret

It was no easy feat walking around Hong Kong with DJ Soda last month. The head-turning Korean music star, fashion and beauty icon tried to go incognito, dressed in baggy hip-hop style, sans make-up, her hair pulled back under a baseball cap. Yet we found ourselves having to stop every five metres for a selfie with a fan.

We were navigating the concrete dimension of an electronic world of SnapChat and hashtags – the essentials of digital fame. DJ Soda is a celebrity made for our times and the ultimate Internet star, a viral sensation that keeps on spreading, amassing millions of followers on social media. See for yourself at or at her recently launched Weibo. Yet, despite the accolades and the support, she is only now about to release her first, proper single.

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