DJ SODA MAKING NOISE ON #LEGEND

Meet DJ Soda: Asia’s Best Kept Secret

It was no easy feat walking around Hong Kong with DJ Soda last month. The head-turning Korean music star, fashion and beauty icon tried to go incognito, dressed in baggy hip-hop style, sans make-up, her hair pulled back under a baseball cap. Yet we found ourselves having to stop every five metres for a selfie with a fan.

We were navigating the concrete dimension of an electronic world of SnapChat and hashtags – the essentials of digital fame. DJ Soda is a celebrity made for our times and the ultimate Internet star, a viral sensation that keeps on spreading, amassing millions of followers on social media. See for yourself at youtube.com/djsodaofficialtv.com or at her recently launched Weibo. Yet, despite the accolades and the support, she is only now about to release her first, proper single.

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